E-Commerce Financial Intelligence

E-Commerce Net Profit & Break-Even ROAS Calculator

Model your exact unit economics: understand your real margin per order, your non-negotiable break-even ROAS threshold, and projected monthly net cash flow.

Order Economics & Operational Costs

Average Retail Selling Price ($):

Product Cost of Goods Sold (COGS) ($):

Shipping & Fulfillment Fee Per Order ($):

Payment Gateway & Platform Fee (%):

Return / Failed Delivery Rate (%):

Current Blended Ad ROAS:

Projected Monthly Orders:

Profitability & Break-Even Analysis

Break-Even ROAS Target: 1.85x Any ROAS above this threshold generates net profit

Contribution Margin (Pre-Ads): 54.0% Operational buffer percentage

Customer Acquisition Cost (CPA): $18.57

True Net Profit Per Order: +$16.54

Total Monthly Gross Revenue: $26,000

Projected Monthly Ad Spend: $7,428

Projected Net Monthly Profit: +$6,616

Growth Strategy Directive:

Your unit economics are exceptionally strong! You have ample buffer to scale ad spend aggressively by ~20% weekly while maintaining profit margins.

Request Custom Store Scaling Strategy

Frequently Asked Questions

What exactly is Break-Even ROAS?

Break-even ROAS is the minimum Return on Ad Spend required to cover your cost of goods, shipping, transaction fees, and marketing spend without losing money. Any performance above this ratio yields pure net profit.

How do return rates impact store net profit?

Returned orders double two-way courier fees while keeping your initial ad acquisition costs. Reducing return rates from 10% to 5% frequently boosts net bottom-line cash flow by over 25%.

How does Dr4ad scale store ROAS?

We work on two fronts: lowering top-of-funnel acquisition cost (CPA) through high-converting creative testing, and maximizing on-site conversion rate (CRO) with one-click upsells and post-purchase funnels.